

However, use styling if it does not match your color scheme and brand palette. They are usually identified in blue color, underlined. Start new paragraphs, sub-heads with important keywords as readers will skim through the rest.Add bullet points and short sentences for vertical scanning.Add the most important information in the first line as people pay the most attention here.Therefore, here are a few tips to optimize your email for scanning. Usually, users have an “F” pattern to scan the email. They should be simple, concise, and to the point. It is always better to not use decorative features for captions that have descriptions to follow. However, too many white spaces can ruin the user experience. Breathing space in the email is quite essential. Stick to 600px width with gaps on the sides to be safe in terms of content optimization.

Card layout helps in making your email visually appealing.One-column layout makes it easy to read, keeps your design clutter-free, and adapts to different screen sizes without much effort.The footer should consist of your contact information including address and number, social icons, id to reach the support team, and unsubscribe option.The header should show the identity of your brand, menu, and a link to the browser version.Therefore, the header, central body, and footer should be well-organized. With AMP being popular, people like to see visually attractive mini landing pages in their inboxes.

The best way to structure your email design is to add logical visual separation. Use images, emojis, and icons to make the reading experience pleasant.
